Words by Hanson Little
Never let the feeling fade and never let the rest get in the way. The idea is simple enough, but there are precious few that have made a lifetime of decisions based on the pure feeling we all had after our first day of bmx. Joe stands as a beacon to all who romanticize uncompromising ideals, passion to seek what matters regardless of cost, definitive independence. "the ultimate male" is a nickname joe shakes his head at, which speaks to his sincerity. He's not trying to be an example, it was just never an option to become anything other than the man he is. Earnest living like that will never fade;
It is the way..
- Joe Rich by Hanson Little for The Diggest
In a world with more and more web videos, The Diggest wants to make a break ,to create something a little bit different, and to focus more on the creative process and the people around bicycle.
“Another Perspective” is a timeless video serie, which tries to present with style who had and who will change the 2 wheels world.
After Edwin Delarosa & Mike Aitken, The Diggest is proud to present his third documentary about : JOE RICH. Discover more about this iconic Austin rider through this Video Portrait.
More than just a rider, his vision has probably changed the whole BMX world.
XPAN PHOTOGALERY BY VINCENT PERRAUD
taken with : | HASSEBLAD XPAN |
Living With Joe Rich
Picture by Vincent Perraud & Thibaut Grevet
Taken with : Canon 5d mk2 | Yashica T4 | polaroid landcamera 320 |